Category: Finance & Fintech

In an era where switching banks is as easy as a few clicks on a smartphone, it’s crucial for financial institutions to understand what leads customers to stay loyal despite the allure of newer, seemingly more convenient options. Is it the cutting-edge technology, competitive rates, or perhaps something more personal and intangible that keeps them from making the switch? Understanding and addressing these factors can be the secret ingredient to building lasting loyalty in the ever-evolving banking sector.